Launching in Spring 2015, “with the local community at its heart”, the channel is asking for ideas for its brand name in a campaign entitled #MyYorkChannel that will run on Twitter and at http://www.myyorkchannel.com/
The channel has been viewed with suspicion by some because of its links with the York Council Labour Leadership.
It has even been suggested that the station may have a studio at the Guildhall
The prize for the individual or company behind the chosen name is £1,000 and the opportunity to work with the channel’s creative time to bring the brand to life. For everybody else, they hope it is the first of many opportunities to help shape the local television channel they want to see.
Naming ideas can be submitted at http://www.myyorkchannel.com/ and via Twitter using the #MyYorkChannel hashtag. The competition will run until 5pm on 27 June 2014.
(more…)