Are incentives to come to York needed?

A quiet day today in York City centre with locals enjoying the fine weather.

More seating is now available in Parliament Street and this is proving to be popular.

A £60,000 campaign to bring “staycation” visitors to York has also been announced, while the Council has launched a range of transport incentives (see below).

The further easing of restrictions scheduled for Monday may, however, brings its own challenges, with pent up demand likely to test compacity at a time when coronavirus is still prevalent, particularly among younger age groups.

*York will attract a lot of visitors this summer*

New travel incentives announced

City of York Council have announced a range of parking and travel incentives to encourage residents and visitors back to the city centre to support the city’s ongoing economic recovery.

New offers include a discounted resident’s Minster Badge for city centre parking, as well as a 50% off All York Family Ticket to launch as step three of the government’s Road Map is rolled out next week, from17 May 2021.

Half Price All York Family Ticket

The announcement includes a 50% discount for residents and visitors off the All York Family Ticket. The All York Family Ticket allows unlimited travel for the day, on all bus operators in York, including Park & Ride (excluding tourist and event services such as City Sightseeing and race day shuttles) for 2 adults and up to 3 children. It normally costs £11, but will be discounted to £5.50 under the offer.

Tickets can be bought at the discounted price from 17 May 2021.

With well-established hygiene practices on-board and the maintenance of low COVID-19 cases numbers across York, now is a great time to enjoy the convenience and sustainability of York public transport network. Please follow the on-board guidance and remember hands, face, space when travelling.

Find out more on the iTravel website at https://www.itravelyork.info/allyork

Minster Badge Discount

Residents will be able to apply for a £10 Minster Badge up until the end of March 2022 that lasts for 2 years. The badge gives residents discounts on parking in council car parks and on-street parking bays. The badge also entitles holders to park for free after 5pm in most council car parks – perfect for evening shopping or to enjoy the many excellent hospitality businesses across the city.

Minster Badges can be bought at the discounted price from 17 May 2021.

The discount will come into play as part of the next stage of lockdown restriction easing, at step three of the government’s Road Map.

To find out more visit: https://www.york.gov.uk/MinsterBadge

TIER E-Scooter and E-Bikes

With an expanded range of electric vehicles to hire across the city, residents and visitors can enjoy TIER’s e-scooters and now e-bikes from almost 40 parking bays across the city.

TIER currently have an active code that enables 5 free unlocks for users of the app: TIERXYORK

Find out more on the iTravel website at https://www.itravelyork.info/e-scooter-trial

Download the app to ride today at www.tier.app

Any questions? Feel free to reach out to the TIER team on +44 151 3174276 or yorksupport@tier.app.

£100K proposed investment for new campaign to support York’s Tourism Industry

City of York Council and Make It York are rolling out a new six-month tourism strategy to promote the strengths of the city.

The strategy will encourage residents and visitors to enjoy the many unique experiences the city has to offer.

City of York Council are supporting the campaign with a proposed investment of £100K for targeted marketing activity, which is designed to boost resident and visitor experience , in order to support York’s tourism and leisure industry. The proposal is to be discussed at a meeting on the Council’s Executive on 23 July 2020.

The strategy, elements of which are already in operation through City of York Council’s ‘Let’s Be York campaign’ and Make It York’s new ‘Feel at Home in York’ campaign, will focus on reenergising the city and telling the story of York’s diverse history.

The £100K investment will include targeted advertising, including digital and radio, press initiatives and new digital content, photography and video, and the curation of a unique programme of events throughout the summer and autumn of 2020. The strategy focuses on building confidence in the city as a safe and welcoming place for residents and visitors to enjoy, as well as promoting York’s special character.

The launch of this new tourism campaign, which is designed to support businesses over the next six months, is the latest in a series of activities to assist businesses across the city in adapting to the challenges posed by Covid-19. Support during the pandemic included business grants, rates relief, advice on funding, skills training and a series of key sector roundtables – as well as ongoing conversations with national government to lobby on behalf of York’s business community for further support.

The proposed activity will launch with a special ‘Our Heroes Welcome’ from 1 August for Yorkshire Day – a week to thank the incredible commitment of the city’s key workers, with a special celebratory cruise held in partnership with City Cruises York with more information will follow.

The tourism marketing strategy is part of the council’s response to support the city recovery from the economic impacts of Covid-19. The council will discuss plans to deliver a short term one year economic recovery plan, together with the one Year Transport and Place plan already underway at the Executive meeting on 24 July 2020. More information is here (link)

One of the core elements of the strategy is working collaboratively with businesses including attractions, retail and hospitality to create unique and special experiences designed to attract targeted audiences to the city, and keep them returning to the city. The recovery campaign activity will continue to prioritise public health, aligning with government advice as this develops over the coming months.

The campaign aims to attract residents as the key audience, as well as visitors from the surrounding regions. Utilising data and insights from locals, businesses and visitors, the plan of activity will continue to be shaped by feedback gathered over the coming months.

The move comes at the same time as the Council confirmed in a response to a Freedom of Information request that it had spent £4.7 million with Make It York during the last 5 years.

City centre economy facing a challenge

City centre traders are likely to be looking with concern at the numbers of people who are visiting the City centre. New footfall figures have been published.

The figures suggest that visitor numbers to the City may have plateaued.

Long periods of hot weather haven’t, in the past, been good for York with some tourists preferring to visit coastal areas.

This years weather has been mixed.

Special attractions like the Rose Theatre, although generally successful, are not sold out while interest in events like the current “Great Yorkshire Fringe” are at best comparable with last year.

During June several York streets saw a 10% drop in visitor numbers in 2019 compared to the same month in 2018.

Early figures for July in Parliament Street suggest a 4% drop in visitor numbers during July.

Perhaps not surprisingly, given the number of empty shops on Coney Street, that area has seen visitor numbers drop from 812,808 in June 2017 to 713,762 in June of this year.

There is no shortage of excellent “Festivals“ in York while the work of the BID has seen several parts of the city centre tidied up.

The most important time for many City centre traders is the period between now and Christmas.

Lets hope that the City continues to be “best day out” in the region

Gradual decline in visitor numbers to Parliament Street.

Smaller shopping streets are doing better with visitor numbers to Stonegate stable and numbers in Micklegate increasing.

Decision on “Make it York” future

The Council must decide whether to renew a three year contract with Make it York (MIY) at a meeting taking place later this week.

The organisation is a curious hybrid with responsibility for a disparate range of functions including business development, tourism, culture and the Shambles market.

For residents, its City centre activities are likely to have the highest profile. Many initiatives there, including the Christmas lights and anti-litter patrols, are the brainchild of the, trade funded, “York BID”

MIY has been criticised for its opaque decision-making processes. As a “wholly owned Council company” it should be subject to regular review by a “stakeholder” committee and at least two of the Council’s scrutiny committees (which are themselves famously obtuse).

In realty the “stakeholder committee” rarely meets, while the Council’s two representatives on the MIY board have a largely subterranean profile.

Success has been limited, with a confusing array of bodies (LEP North Yorkshire, LEP City Region, York BID etc.) rubbing shoulders in the same field.

Coney Street decline

MIY can take some credit in helping to sustain the number of tourists coming to the City. This is an important part of the economy and visitor numbers have increased, partly on the back of a weak pound.

Employment levels in the City also remain high

The biggest criticism of the Council’s approach is a lack of smart PIs on which to judge the organisations success.

Very noticeably, there are no customer satisfaction measures in the current set, other than those for participating businesses.

MIY receives an annual £300,000 subsidy from taxpayers.

Tourist visitor numbers to UK increasing

According to the ONS both the number of people visiting the Uk and UK residents visiting abroad increased during the last quarter of 2016

Overseas residents made 9.2 million visits to the UK in the 3 months to December 2016. This was 6% higher than the same 3 months in 2015.

The amount spent on these visits was unchanged at £5.3 billion.

Visits from North America increased by 15% in the 3 months to December 2016, when compared with the same 3 months in 2015. Visits from residents of EU countries increased by 8% over the same period and visits from residents of other countries (countries other than Europe and North America) decreased by 3%.

In the 3 months to December 2016, overseas residents made 11% more visits for holidays than in the same period in 2015, trips to visit friends and relatives increased by 15%, while business visits decreased by 1%.

UK residents made 14.6 million visits abroad in the 3 months to December 2016, an increase of 8% compared with the same period in 2015. There was a 16% increase in trips to visit friends and relatives, the number of holidays increased by 7%, but business visits decreased by 2%.

The amount spent on visits overseas increased by 15% to £9 billion.

York eleventh in foreign visitor league

According to new figures published by ONS, York attracted fewer foreign visitors than its neighbour Leeds last year. The City was also behind both Oxford and Cambridge

The visitors included those on business trips and well as holidaymakers.

Neither the York Council nor Visit York have as yet commented on the new figures.

There was an increase in the number of visits to the UK by overseas residents for the fourth consecutive year in 2014, and the highest number of visits since the IPS began in 1961. It also had the highest recorded spending.

In 2014 overseas residents made 34.4 million visits to the UK, 5.2% higher than in 2013.

Earnings from visits to the UK reached a record level of spending in the UK of £21.8 billion, they increased by £0.6 billion (2.8%) compared to 2013.

The number of nights spent in the UK rose to 264.6 million, an increase of 7.8% compared to the previous year.

Visits from North America and Europe increased in 2014 by 3.3% and 6.6% respectively. Spending from North America and Europe also grew by 11.6% and 4.2%. However, visits and spending by visitors from “Other Countries” showed a decline of 0.2% and 2.9% respectively.

Holidays remain the main reason for visits to the UK, accounting for 13.6 million visits, a rise of 7.2% compared with 2013. Business visits and visits to friends and family both showed a growth of 4.8%.

A record 17.4 million overnight visits to London were made by overseas residents in 2014, an increase of 0.6 million (3.5%) from 2013, and £11.8 billion was spent on these visits.

Overnight visits to the rest of England grew by 5.1% to 14.2 million. Visits to Scotland and Wales also continued to rise in 2014, with Scottish visits up 11.5% and Welsh up 7.3%.

UK residents made 4.0% more visits abroad and spent £1.0 billion (3.0%) more during these visits in 2014 than 2013. The length of visit also increased, up 1.9% to 616.5 million nights.

Quango set to take over Council’s economic development activities

More of the York Councils decision making powers are to be handed over to an unelected body tomorrow (Tuesday) The Council’s Cabinet is being recommended to approve the transfer of “marketing, culture, tourism and business development” activities to a company called “Make it York” (MiY).

The new company will have a budget of around £4 million a year. Much of this will come from Tourism activities although the Council will transfer its Shambles Market (£241k), Tourism (£232k), Science City (£100k), Economic Development (£337k) and Cultural activities (£229k) budgets into MiY control.

As well as tourism, the company will be responsible for an eclectic range of activities including “Christmas Lights”.

The outline business plan for the organisation can be read by clicking here

The Council’s interests on the Board of Directors will be represented by the Council Leader and Chief Executive.

Some will feel that the second Council seat should be allocated to an opposition Leader, rather than to a paid official. This might improve the chances of a consensus emerging on priorities and could give the company a life expectancy extending beyond May 2015

The move comes in the wake of a series of decisions which have, in recent years, steadily eroded taxpayers influence over how their money is spent.

As well as the Museums Trust, the City’s Libraries and Archives are now managed by an independent organisation. In fairness, both these organisations have so far been relatively benign and seem to be sensitive to users views.

Strategic transport and economic development powers have been partly transferred to a “combined authority” which has its headquarters in Leeds. Feedback from this body is poor with the decision making process largely impenetrable for the average resident. There will be big questions to be answered about York’s future in the “Leeds City Region” after the Council elections take place in May.

In the meantime, the major criticisms of “Make it York” remain its lack of accountability, transparency and its attitude to the needs of the City’s suburbs.

It could quickly enhance its reputation by publicly backing the Front Street regeneration project.

Residents will want to see the organisation making its decisions in public and will expect it to – voluntarily – agree to respond to Freedom of Information requests.