An astute resident, surveying the annual accounts of the York Council, has spotted bills totalling over £20,000 for videos promoting the 20’s plenty campaign and defending the decision to close Lendal Bridge.
The videos were produced by a local company but do not seem to have been subject to a formal tendering process.
At the moment, the brief given to the producers has not been published by the Council.
The videos have been available to view on You Tube for about a year but have attracted little interest.
The 20’s plenty video has been viewed on 1500 occasions while the Lendal bridge closure – which attracted international notoriety – film has been viewed only 4500 times.
There is a fine line between information and propaganda. Soft sell tactics like these, on highly controversial issues, cross that boundary.
Balance is a serious issue when taxpayer’s money is being used to fund media initiatives.
It would not have been so bad if there had been public discussion on the need for the videos before they were ordered but that is not the way that the current Council does its business.
NB. Concerns have also been raised about payments allegedly exceeding £100,000 for a temporary head of communications (media) at the Council. It appears that the post has been occupied for around 2 years but without any competitive process. The former head of media at Council was paid less than half this figure in 2010.