City of York Council has launched a video campaign with students from two local schools to encourage young people to register to vote in the upcoming Council elections which take place on Thursday 2nd May.
Students aged 14-15 from Millthorpe School and York High School were tasked with creating marketing campaigns to increase voter registration and engage young people in York.
The students created the concept for both videos, in addition to writing their own scripts and recording the initial presentations of the campaign, following the Project Dare workshops held at West Offices.
Two groups were invited back to shoot their winning campaigns from the four groups taking part. The videos will be shared by City of York Council until the last day of voter registration (12 April), with participants and partners encouraged to share on their own social media channels.
The videos encourage students and young people to take part in the democratic process by registering to vote, a message the council are keen to support.
Both videos will be available on the council’s social media channels including Facebook, Twitter, Instagram and YouTube from Wednesday 20 February 2019.
To view the videos, visit City of York Council YouTube channel: https://www.youtube.com/user/cityofyorkcouncil
The council aims to give everyone within the city the opportunity to have their say in local democratic decisions with rolling registration continuing until 12 April 2019.
- To register to vote, visit: https://www.gov.uk/register-to-vote
The Project Dare workshop and voting campaign was put together with York Cares and National Collaborative Outreach Programme (NCOP) as a part of student participation in Project Dare; a two day workshop held at west Offices in 2018.
Project Dare is run by York Cares and aims to inspire young people aged 11-16 about possible future careers motivating them to aim higher and work towards qualifications in school. They do this by working with local employees to set the young people real world challenges whilst showcasing different types of employment across the city.
The project has been funded by the National Collaborative Outreach Programme, a government initiative which aims to increase the number of young people from under-represented groups in higher education by 2020.