Airport advertising to be reconsidered?

Plans to spend £85,000 on marketing at Leeds Bradford Airport have been called-in by opposition councillors.

advertising airport

Last week the Labour Cabinet agreed that City of York Council would spend an initial £85,000 on marketing the city at the airport, with £10,000 for the development of the campaign followed by £75,000 for the roll out.

A further three instalment of £75,000 could then be invested over the next three years.

Liberal Democrat Group Leader Cllr Keith Aspden, Green Group Leader Cllr Andy D’Agorne and his colleague Cllr Dave Taylor have called-in the decision for further review. The issue will now be considered at a special meeting of the cross-party Corporate and Scrutiny Management Committee next Monday.

Councillor Keith Aspden, Liberal Democrat Group Leader, commented:

“With a budget deficit of £3.7 million and ongoing cuts to frontline services it seems extraordinary that Labour can find £85,000 to spend on a speculative marketing campaign at Leeds Bradford Airport. The priority at the moment should be to deliver the services that matter most to residents in York, not to fritter money away on half-baked schemes like this.”

The Cabinet decision has been called in by Councillors Aspden, D’Agorne and Taylor for review by the Corporate and Scrutiny Management Committee. The following are the reasons given for the call-in:

1. With a projected £3.7 million budget deficit and ongoing cuts to basic street level services we do not believe this should be a spending priority.
2. We are not convinced that the proposal represents value for money at the current time.
3. We do not believe that the criteria is in place to satisfactorily measure the effectiveness of this expenditure.
4. Despite claims by the Cabinet Leader in July 2012 that he was “in negotiations to secure direct transport links between the Airport and York”, there is currently no link. The cost of this project would make more sense if such a direct link existed and passengers could easily get from Leeds-Bradford to York.

The meeting will take place on Monday16th September, 2013 at 5.30 pm. Full details can be found here:

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