Plans to spend £85,000 on marketing at Leeds Bradford Airport have been called-in by opposition councillors.
Last week the Labour Cabinet agreed that City of York Council would spend an initial £85,000 on marketing the city at the airport, with £10,000 for the development of the campaign followed by £75,000 for the roll out.
A further three instalment of £75,000 could then be invested over the next three years.
One of the stranger announcements made by the new Labour Council was a commitment to reintroduce a bus service link between York and Leeds/Bradford airport. This had been tried in the past but had attracted too few passengers to be economically viable.
The Council Leadership were warned.
12 months later and the service has not started but the Council is planning a £75000 a year advertising campaign at the airport.
No objective way of judging the success of such a broad brush advertising campaign have been found.
One of the first questions that any incoming airline passenger is likely to ask is how do we get to your City?
The only answer remains “by taxi” – with the promised rail connection also still at least 10 years away.
