The council’s new policy proposes a four month transition period, from the date approval is granted, to allow plenty of time to notify and put into practice the new regulations from next year.
If approved, the year-long trial will implement a new ‘Prohibition Zone’ banning all A-Boards (and other advertising materials) on the public highway in this zone located within the inner ring road / Business Improvement District boundary.
The only exception will be Micklegate, which will require businesses to apply for a license to the council to place an A-Board on the highway.
All businesses and retailers affected will be sent information on the new policy before this is introduced.
A number of alternatives to using regular A-Boards will be suggested to businesses and retailers located within the zone, including a new city approved board or shared boards (wall/building mounted).
The development of these will be progressed during the transition period and the council hopes to work with partners including the Business Improvement District, the York Retail Forum, Make It York and the York Civic Trust.
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