York’s de-clutering campaign took a new twist today as huge dot matrix signs were wheeled into place on the approaches to Lendal Bridge.

Next step will be to install multi message laser projections onto the Minster.

The signs will read “Lendal Bridge – access restrictions – that’s the bridge over the river stupid”, to those traveling from the North and East.

For those exiting the bridge from the west, the message will change to “Gotcha!” accompanied by seasonal elves performing a short dance along the main parapet.