On the face of it the Councils Leaders attempt, to allow more choice for landlords in who they get their beer from, is fairly harmless.
Choice is often an important factor for customers and our pubs have been having a thin time of it during the recession.
The successful ones have diversified. Good food and entertainment are keeping user numbers up.
Publicity stunts involving local personalities staggering round serving pints of beer may also have a role to play.
But cheaper booze could increase the threat to the health of many vulnerable residents.
It also impacts on local taxpayers who often have to pick up the bill for alcohol fuelled disorder and the police and NHS response.
Everyone is a responsible position needs to make their position absolutely clear on the need to limit alcohol consumption to sensible levels.