York Cabinet webcast huge success. Dulux offer sponsorship.

Following yesterdays first live “webcast” of a York Council Cabinet meeting, a major paint supplier has offered to sponsor future broadcasts.

Cabinet meeting

Cabinet meeting

Dulux are seeking to promote their new “dry in 2 hours” emulsion and propose to run a demonstration advert alongside the Cabinet film.

It would mean that residents could chose to watch paint drying for the full 2 hours or alternatively watch the Dulux channel.

Speaking after the offer had been received the Council Leader said, “I am grateful for the bid but I think that watching paint dry for 2 hours could well prove to be more attractive for most residents than listening to our debates.

Dulux ad

Dulux ad

I was concerned to learn that there would also be the option to watch the paint dry with the sound switched off which clearly would eliminate the rest of our potential audience”.

“No we’ll spend £30,000 broadcasting our thoughts to an audience which was estimated at over 200 at one point during last night’s proceedings”

Analysis of the viewing figures suggested that many of those who logged on were students undertaking an English language course at the Latvian College of Further Education.

Others had apparently Googled “political suicide speeches” before being connected to the channel.

http://www.york.gov.uk/webcasts

3 thoughts on “York Cabinet webcast huge success. Dulux offer sponsorship.

  1. Paul Cordock says:

    Is the advert sponsorship to sell paint (whitewash ?) or bristles for (air) brushes ?

  2. […] Sadly the report makes no reference to the costs of such a proposal nor does it indicate how many “viewers” the trial broadcasts have attracted (understood to be derisory) […]

  3. […] Sadly the report makes no reference to the costs of such a proposal nor does it indicate how many “viewers” the trial broadcasts have attracted (understood to be derisory) […]

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