A new report reveals that visitor numbers to Museums in York fell by 18% last year.
342,936 people visited the Castle, Yorkshire and St Mary’s Museums compared to 417,857 in 2014.
In total 60,788 people visited the new Art Gallery between its reopening in August 2015 and April 2016. This was well down on the Museums Trusts own (annual) target of 190,000 and compares with a total of 226,404 who visited between April 2011 and April 2012 (before the Gallery was modernised and charges introduced).
The business plan for the Museums and Art Gallery, published in 2013, talked of “raising total visitor numbers to 900,000 by 2018”.
In a report to a Council committee, the Museums Trust blames the floods and lower tourist numbers in the City for the disappointing performance.
It says it has issued 1022 YMT (discount) cards to benefit claimants who therefore enjoy free admission to the attractions, as can those aged under 24.
In total 8,140 York residents have taken up the option to get a YMT card.
The Trust points to excellent customer satisfaction results at all its sites. 99% of visitors were either “satisfied” or “very satisfied” with their visit.
No financial figures are provided in the report.
The Trust is receiving a subsidy of £607,000 from the York Council this year.