Launching in Spring 2015, “with the local community at its heart”, the channel is asking for ideas for its brand name in a campaign entitled #MyYorkChannel that will run on Twitter and at http://www.myyorkchannel.com/
The channel has been viewed with suspicion by some because of its links with the York Council Labour Leadership.
It has even been suggested that the station may have a studio at the Guildhall
The prize for the individual or company behind the chosen name is £1,000 and the opportunity to work with the channel’s creative time to bring the brand to life. For everybody else, they hope it is the first of many opportunities to help shape the local television channel they want to see.
Naming ideas can be submitted at http://www.myyorkchannel.com/ and via Twitter using the #MyYorkChannel hashtag. The competition will run until 5pm on 27 June 2014.
A board of judges formed from the winning consortium of the local television licence will select the name from the all entries.
Launching in Spring 2015, York’s new television channel will provide original and exclusive news, current affairs, entertainment, heritage, business and culture programming about York and the local area. It follows the award of a 12-year L-DTPS licence to broadcast on Freeview channel 8 by Ofcom to a consortium of leading local institutions including One&Other TV, University of York, York St John University, SCY, Visit York, York CVS, City of York Council, Yorkshire Film Archive in November 2013. The channel is expecting to create 12-15 new jobs initially.
The new television coincides with York’s bid to become a UNESCO City of Media Arts, in recognition of the wealth of media arts experiences, creative pioneers and social innovation the city has to offer.